About
I help e-commerce brands connect with customers. Here’s my approach.
About Me
Hi, I’m Donnie
I didn’t go to school for marketing. I studied business in college, but after earning my associate’s degree, I decided I was finished. School was never my strong suit. I was more interested in starting a business than learning the theory in the classroom.
I’ve spent most of my adult working life in restaurants. Ticket printers going off, Friday night rushes, regulars with particular orders. Since the age of 14, that’s been my world. I’ve enjoyed my time in restaurants but it’s not something I want to keep doing forever.
Behind the scenes, my mind has always been more interested in the internet and building a business online. Back in high school I was looking to make it big with dropshipping websites and working to patent an invention (until I saw the attorney’s quote and quickly tossed that idea).
What I learned from restaurants shaped me more than I realized. Handling stress when you’re in the weeds. Anticipating the needs of customers. Working with all types of personalities under pressure.
These skills turned out to be perfect training for what I do now. I help brands write emails that people actually want to open.
Now I use what I’ve learned about human connection to help businesses create emails that feel like a conversation, not a sales pitch. Because whether you’re serving food or sending emails, making people feel seen is what matters most.
My Approach
How I Approach Email Copywriting
01
Discovery Chat
We'll start with a quick chat to talk about your business and your goals. You can pass along any marketing materials or insights you have, and I'll take it from there.
02
Strategy
Next, I’ll put together a simple plan for the emails. I’ll send it your way to make sure we’re on the same page before I start writing the copy.
03
Copywriting
Then, I get to work. I’ll do a deep dive into your market, your product, and your customers, and write copy your subscribers will want to read and take action on.
04
Review & Delivery
I'll send the finished emails over for you to look at. We'll have time for any tweaks to make sure the copy is just right before I deliver the final version, ready to go.
My Background
Why I Focus on Email Marketing
I see many brands relying solely on social media platforms to run their business. If Instagram or TikTok changes their algorithm or disappears tomorrow, so does their customer connection.
Email is something you actually own. No algorithm updates can take it away. While many businesses have email lists, few use them effectively to build real customer relationships.
I help e-commerce brands build customer loyalty through email. This gives you a customer base you actually own, so your business doesn’t depend on social media algorithms.
My Values
What Guides My Work
Clarity Over Cleverness
Clear communication that drives action beats clever wordplay that confuses customers.
Results-Focused
Great copy isn't just about words-it's about achieving measurable business outcomes.
Human Connection
Email should feel like a conversation, not a broadcast. I write copy that connects personally.
Data-Informed
I believe in letting customer behavior and data guide strategic decisions.
Behind the Scenes
Fun Facts About Me
Pizza Lover
I look to try the best pizza in every city I visit.
Mainer
Cape Cod born, but love living in Maine.
Podcast Listener
My favorite way to unwind from work is to get into a good podcast.
Skier
I started skiing in my 30's and it became my favorite sport.
Let's Work Together
Interested in boosting your e-commerce email revenue? I’d love to hear about your business and discuss how we might work together.