About
About Us
Hi, I’m Donnie
I help e-commerce brands recover lost revenue through strategic email sequences that customers actually open, read, and click.
After seeing countless online stores struggle with abandoned carts, one-time buyers, and ineffective email campaigns, I decided to focus on solving these specific revenue challenges.
My background in marketing and consumer psychology gives me unique insight into what motivates people to take action. I combine this knowledge with conversion copywriting principles to create emails that don’t just get opened-they drive sales.
When I’m not crafting emails that convert, you might find me [brief personal interest or hobby that shows personality].
My Approach
How I Approach Email Copywriting
01
Research & Strategy
Before writing a single word, I dive deep into your brand, audience, and data to understand what makes your customers tick-and what will make them click.
02
Customer-Focused Messaging
Your emails should speak directly to your customers' desires, problems, and objections not just talk about your products. I create messages that resonate on a personal level.
03
Strategic Sequence Design
Effective email campaigns aren't just about great copy-they're about delivering the right message at the right time. I build sequences that guide customers through a journey.
04
Data-Informed Optimization
I believe in letting the numbers speak. After implementation, I analyze performance data and make strategic adjustments to continuously improve results.
My Background
Why I Focus on E-Commerce Email
My focus on e-commerce email copywriting comes from recognizing a clear gap in the market: many online stores have great products but struggle to communicate effectively with their customers through email.
I’ve always been fascinated by what makes people click “buy,” and email remains the highest-ROI channel for online stores when done right. Yet many businesses treat it as an afterthought.
My approach is influenced by my background in [relevant background – e.g., marketing, writing, consumer psychology] and my ongoing study of what works in e-commerce email marketing.
This specialized focus allows me to stay current with what’s working now in the email space, rather than trying to be a jack-of-all-trades copywriter. It means I can deliver more value to my e-commerce clients.
My Values
What Guides My Work
Clarity Over Cleverness
Clear communication that drives action beats clever wordplay that confuses customers.
Results-Focused
Great copy isn't just about words-it's about achieving measurable business outcomes.
Human Connection
Email should feel like a conversation, not a broadcast. I write copy that connects personally.
Data-Informed
I believe in letting customer behavior and data guide strategic decisions.
Behind the Scenes
Fun Facts About Me
Coffee Enthusiast
I've tried over 100 different coffee beans from around the world.
Avid Reader
I read 52 books per year-one every week.
Gaming Geek
I unwind by playing strategy games that exercise the same mental muscles as copywriting.
Runner
I've completed three half-marathons and counting.
Let's Work Together
Interested in boosting your e-commerce email revenue? I’d love to hear about your business and discuss how we might work together.