🚀 Email Product Launch Sequence 🚀
💲 Four Strategic Emails That Turn Social Media Followers Into Buyers 💲
A Complete PAS (Problem-Agitate-Solution) Email Product Launch
Subject Line: Why my social media following didn’t lead to sales (and how to avoid my mistake)
I remember it like it was yesterday.
After four long months of hard work I'd finally built up my social media following. I had great engagement, lots of comments, and my follower count was growing steadily – all in all I was pretty pleased with myself.
Excitedly, I launched a new product and waited for the sales to roll in…
And waited…
And waited some more…
Two weeks later I had barely made any sales, despite all my followers seeing the announcements.
I didn't know what had gone wrong. I panicked that I'd wasted my time and money.
After working up the courage to ask in a marketing group what the problem was, some kind soul replied with a question about my email conversion strategy.
I didn't have one. I'd been relying completely on social media posts and stories to drive sales.
So of course I wasn't going to make consistent sales. I'd overlooked one of the most important elements of running an online business - moving social followers to an email list where I could nurture the relationship.
Because without an email strategy you could have the best social media presence ever. The best products. And the best content.
But if you're only connecting with followers on platforms you don't control, it doesn't matter. You're not going to sell consistently or effectively.
Tomorrow I'll show you how to avoid making that same devastating mistake.
Until then…
Donnie
Subject Line: 3 social media mistakes that are costing you sales
Yesterday I told you about how I spent four months building my social media following... and didn't make many sales from it.
And that's because I was focusing on the wrong things.
I spent days creating perfect content...
I spent weeks growing my follower count...
I spent far too long worrying that my posts weren't getting enough engagement...
And in the end, after all that effort... I got minimal results.
I was devastated. And tempted to quit on my dream.
Well today I want to make sure you never make those same mistakes so you never have to feel the same way I did:
Mistake #1: Spending all your time trying to create "perfect" social content
Truth is you can have the most polished posts in the world with all the trending hashtags and eye-catching graphics...
You can have stories, reels, carousels... polls, questions, live streams...
But it doesn't matter if you can't reliably reach your audience when you need to.
As you won't make consistent sales and all that time, money, and effort you spent will be at the mercy of algorithms you don't control.
Mistake #2: Spending all your time growing follower counts
No doubt about it, having followers is important.
But it's not the be all and end all of building a business.
Even thousands of followers won't convert if you can't reach them directly when you have something to sell.
Without an email list, you'll face unpredictable sales.
Mistake #3: Spending all your time chasing engagement
Obviously you want people to like and comment on your content (and you should).
Though obsessing over engagement metrics is a bottomless time sink. You need to accept that not every post will go viral.
Instead, focus on converting engaged followers into email subscribers as soon as possible so you own the relationship.
Because no matter how engaged your audience is, if they're only on platforms you don't control, you’ll face unpredictable sales.
And you can always improve your social strategy after you've built a reliable email system.
So now I've told you three things to make sure you NEVER do when trying to make sales from your social media presence...
What should you do instead?
Focus on moving your social followers to an email list you own and control.
I never even thought about that – resulting in barely anyone buying my products.
I figured if I posted it, they would buy... and I couldn't have been more wrong.
But converting my followers to email subscribers changed everything!
Email subscribers buy your products without needing viral content...
Email subscribers buy your products without needing massive follower counts...
Email subscribers buy your products without needing perfect engagement rates...
Getting social followers onto your email list makes everything EASIER.
Tomorrow I'm going to show you how to almost guarantee converting your social followers into loyal email subscribers...
So that every single person who joins your list is not just another name, but a prospect interested in what you're selling.
We'll chat tomorrow,
Donnie
P.S. Hit reply and let me know if you've ever made any of the three mistakes above.
Or if you've been told in the past you need perfect content, huge follower counts, and impressive engagement in order to make sales.
I'd love to hear your experience...
Subject Line: Here's how to turn social media followers into paying customers
Over the last few days we've been talking a lot about social media marketing and email lists.
And for good reason.
Social media is one of the fastest, easiest, and most effective ways to build an audience for your business and connect with potential customers.
But there's a huge problem.
Most social media marketing efforts fail to generate consistent sales. Business owners create beautiful content, grow impressive followings, get tons of engagement... and then struggle to convert that into reliable revenue.
Sound familiar?
But the good news is there's a reason for this failure. And it has nothing to do with your content quality, follower count, or engagement rates.
It's all about your email list. Converting your social followers into subscribers you can reach directly, anytime.
Because without an email list, you'll experience unpredictable sales.
And it's all too easy to forget and focus on everything but building that list.
You just need to make sure you avoid the three mistakes we talked about yesterday (here's a quick recap):
Mistake #1: Spending all your time trying to create "perfect" social content
Mistake #2: Spending all your time growing follower counts
Mistake #3: Spending all your time chasing engagement
Instead of making these three mistakes, spend your time on the one thing that really matters... your email list!
Just last month I was working with a client in the handmade jewelry niche.
She had over 15,000 Instagram followers who loved her content. But she was barely making consistent sales. And it wasn't a problem with her products or content quality...
Instead, she had no way to reliably reach her audience outside of Instagram.
So I implemented an email conversion system for her, to move her engaged followers onto an email list she owned...
And within three weeks, her sales had doubled compared to her previous best month ever!
Check out her results:
[Image of an analytics graph showing sales]
Here's how you convert social followers into email subscribers...
I call it "The Social-to-Email Conversion System."
The first step is to create an irresistible lead magnet your social followers actually want.
Generic PDFs won't cut it - you need something that solves a specific problem your audience has right now.
Then you need to promote this lead magnet strategically across your social platforms with clear calls-to-action.
Finally, you set up a simple but effective welcome sequence that nurtures new subscribers and guides them toward your offers.
Of course, there's a lot more to it than that and there are still questions like:
- What kind of lead magnet works best for my specific audience?
- How do I promote it without being pushy or salesy?
- What should my welcome emails actually say?
If you want answers to these questions and are ready to be taken by the hand and shown the exact process, I can help.
I've just put the finishing touches to a brand new course that will walk you through a proven system for implementing a Social-to-Email Conversion System for your business.
It's called Social List Accelerator.
It will be available to purchase tomorrow Wednesday, March 20th at 10am EST.
I'll send you all the details in the morning.
Keep an eye out for that email...
See you tomorrow,
Donnie
P.S. A quick action step you can take: go through the Social-to-Email Conversion System and brainstorm a few lead magnet ideas that would appeal to your social followers.
When you get some ideas, hit reply and let me know how it went.
Subject Line: NOW AVAILABLE: Social List Accelerator (special launch price)
Today's the big day! My brand new course is finally ready for you and I can't wait to see the results you get because of it.
If you currently have a social media presence but are struggling to convert followers into customers... or you're just about to start building your online presence... this will be exactly what you need.
You're about to discover how a few simple strategies can transform your social followers into loyal email subscribers who buy from you again and again.
I nearly gave up on my business because of the failure I experienced.
But your story doesn't have to end that way.
I was forced to figure out what was wrong with my marketing and fix it asap.
And luckily I found the answer.
It was my email list. Or rather, my lack of one.
I wasn't converting my social followers into subscribers I could reach directly.
And without an email list, you'll face unpredictable sales. It doesn't matter how many followers you have if you can't reliably reach them when you have something to sell.
You need an email list because when you own the relationship with your audience, selling becomes infinitely easier.
With an email list:
- You don't need perfect content every time.
- You don't need massive follower counts.
- You don't need viral engagement rates.
Because they don't matter when you can reach your ideal customers directly.
The heavy lifting is already done for you. All you need to do is show you've got what they want, exactly when they're ready to buy.
Which is why I created Social List Accelerator, a brand new course that walks you through a proven step-by-step system for converting your social media followers into email subscribers who are eager to buy what you're selling.
And it's ready today.
Here's a breakdown of what you get:
- Module 1 – Creating Your Irresistible Lead Magnet
- Module 2 – Strategic Social-to-Email Conversion Points
- Module 3 – Nurturing Sequences That Sell
- Bonus – The Complete Swipe File of High-Converting Email Templates
And here's just some of what you'll learn inside the course:
Discover how to create lead magnets that solve specific problems your audience is actively seeking solutions for. These aren't generic PDFs – they're valuable assets your followers will gladly trade their email address to receive.
The secret to promoting your lead magnet without seeming pushy or salesy. You'll learn exactly how to position your offers naturally within your content so followers actually want to sign up.
The five-email welcome sequence formula that turns fresh subscribers into customers. You'll get word-for-word templates you can customize and deploy immediately to start generating sales.
Quick question for you:
If all this course did was double your email list in the next 30 days... would it be worth it?
If all this course did was give you a reliable way to reach your audience without depending on social algorithms... would it be worth it?
If all this course did was provide you with a proven system for turning casual followers into paying customers... would it be worth it?
I sure hope so!
So here's the deal...
When I release this to the general public the price will be $197, but as a subscriber I'm making you a special launch offer, but just for this week.
You can get access today for just $97.
Click here now to get your copy of Social List Accelerator
That's it for now. I can't wait to see you inside the brand new members area. And I can't wait to hear about the results you're going to get.
With this new information your business will change forever.
See you in the members area!
Donnie
P.S. Remember the special launch offer is only available for this week, then the price doubles.
So click here now to get Social List Accelerator for just $97
Email Launch Overview
• Uses storytelling to build connection and trust before selling
• Addresses the painful gap between follower counts and revenue
• Creates anticipation that leads to higher conversion rates
• Follows the proven Problem-Agitate-Solution framework
• Turns unpredictable social media results into reliable sales
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