Email Product Launch (1/4)

Product Launch Series: Problem Email For Freelance Copywriters & Marketers The Goal: To get the audience emotionally invested in a story that builds anticipation for a product reveal, positioning it as the definitive solution to their problem. The Approach: To use the Problem-Agitate-Solution (PAS) launch model. A storytelling sequence where problem, agitation, and solution each […]

Email Product Launch (2/4)

Product Launch Series: Agitate Email For Freelance Copywriters & Marketers The Goal: To validate the reader’s struggles while making the problem feel more concrete and urgent. The Approach: To “twist the knife” on the initial problem. The copy focuses on specific, relatable mistakes to make the reader’s pain feel more tangible and urgent.   Subject: […]

Email Product Launch (3/4)

Product Launch Series: Solution Email For Freelance Copywriters & Marketers The Goal: To pivot from the problem to the solution. The aim is to build hope and establish authority by introducing a clear, proven path forward for the reader. The Approach: To introduce a named framework (“The Niche Targeting Framework”) as the core solution. This […]

Email Product Launch (4/4)

Product Launch Series: Cart Open Email For Freelance Copywriters & Marketers The Goal: To convert the built-up excitement into sales with a compelling offer that makes buying feel like the obvious next step. The Approach: To introduce the product and its benefits, then use a limited-time launch discount to create urgency and drive immediate action. […]