Welcome Series: Email #5

For an Online Ski School

• The Goal: To get new email subscribers to sign up for the program’s free trial, which was the business’s key conversion point for creating new paying members.
• The Approach: To design an automated welcome sequence that systematically built trust and demonstrated value, guiding subscribers toward an incentivized free trial offer at the end of the first week.

 

Subject: How to Master Higher Edge Angles Without Fear

[First Name],

Have you ever watched someone carving with their hip nearly brushing the snow and thought, “How do they do that?”

It’s one of the most thrilling sights in skiing–and one of the most common goals I hear from skiers looking to improve.

Here’s the truth: achieving higher edge angles isn’t about strength, fearlessness, or even perfect conditions. The secret lies in moving your body in a way that allows your skis to tip further, grip harder, and carve tighter.

The Missing Piece

Most skiers focus on tipping their skis sideways to increase edge angles, but there’s a limit–usually around 45 degrees–where things start to feel stuck or scary.

The key to unlocking higher edge angles?

It’s not just tipping sideways–it’s learning to move your body down the hill.

This subtle shift helps you:
✅ Add more edge angle progressively.
✅ Feel the exhilarating flex of your skis carving tighter.
✅ Build confidence to ski steeper slopes with greater control.

Try This Drill at Home

Want to feel what it’s like to move “down the hill” without being on snow? Try this simple dryland drill.

Stand in an athletic ski stance.
Tilt your legs sideways as if creating edge angles.
Let gravity pull you slightly down–not just sideways.

This drill helps you build trust in the motion and prepares you for higher edge angles when you’re back on the slopes.

How Our Program Can Help

Achieving higher edge angles is a journey, and we are here to guide you every step of the way.

Inside our video library, you’ll find step-by-step drills like:

• The In-Rigger Drill: Build edge angles gradually and safely.
• The Crab Walk Drill: Develop balance and precision for better control.

These drills are just a glimpse of what’s inside our library–a resource packed with videos to help skiers of all levels achieve their goals.

Start Your Free 7-Day Trial Today →

Here’s to your next breakthrough,

[Instructor’s Name]
Founder, [Online Ski School]

P.S. Want to dive deeper into the mechanics of higher edge angles? Check out our latest blog post on the topic.