Lead Generation Email Campaign

Lead Generation Series For a Heli-Skiing Operator The Goal: To drive bookings for the next ski season by targeting skiers during the off-season. The Approach: To send a series of emails that gets skiers excited about their next season. The emails work to overcome common frustrations and objections, showing them that a heli-ski trip is […]

Email Welcome Series

Welcome Series: Email #5 For an Online Ski School The Goal: To get new email subscribers to sign up for the program’s free trial, which was the business’s key conversion point for creating new paying members. The Approach: To design an automated welcome sequence that systematically built trust and demonstrated value, guiding subscribers toward an […]

Email Product Launch (1/4)

Product Launch Series: Problem Email For Freelance Copywriters & Marketers The Goal: To get the audience emotionally invested in a story that builds anticipation for a product reveal, positioning it as the definitive solution to their problem. The Approach: To use the Problem-Agitate-Solution (PAS) launch model. A storytelling sequence where problem, agitation, and solution each […]

Email Product Launch (2/4)

Product Launch Series: Agitate Email For Freelance Copywriters & Marketers The Goal: To validate the reader’s struggles while making the problem feel more concrete and urgent. The Approach: To “twist the knife” on the initial problem. The copy focuses on specific, relatable mistakes to make the reader’s pain feel more tangible and urgent.   Subject: […]

Email Product Launch (3/4)

Product Launch Series: Solution Email For Freelance Copywriters & Marketers The Goal: To pivot from the problem to the solution. The aim is to build hope and establish authority by introducing a clear, proven path forward for the reader. The Approach: To introduce a named framework (“The Niche Targeting Framework”) as the core solution. This […]

Email Product Launch (4/4)

Product Launch Series: Cart Open Email For Freelance Copywriters & Marketers The Goal: To convert the built-up excitement into sales with a compelling offer that makes buying feel like the obvious next step. The Approach: To introduce the product and its benefits, then use a limited-time launch discount to create urgency and drive immediate action. […]

Email Buyer Type Campaign

The 4-Day Buyer Type Campaign: Email 1 (The Spontaneous Buyer) For an Athlete Recovery Program The Goal: To target the “Spontaneous Buyer” by sparking immediate excitement around a new, exclusive opportunity and driving a fast wave of initial action. The Approach: To use a “Something Crazy” hook to grab attention, validate the reader’s specific pains, […]